Corporate Gifts
Canvas Totes
Kanji Messenger Bag
Gift Giving Strategies
By Tom Hopkins exclusively for e-GLAM, Inc.
Tom Hopkins, author of How to Master the Art of Selling
People love being appreciated. Being singled out in a positive manner makes them feel important. And, if you're the one making them feel so good, they'll remember you well.
Before you give a gift to a client, think about what your purpose is for the gift. Do you want to thank them for their business? Are you trying to get their attention or interest in your product or services? Once you determine what you are trying to accomplish, look at the type and quality of gift you're selecting. Does it speak to your goals? If it does, take the next step to making it even better. Find a way to include a surprise.something the recipient wouldn't expect.
In instances of getting attention by giving attention, it's imperative that you stand out in a crowd. The stronger your relationship with your client, the more personalized your gift should be.something they would personally value.
If you have done business with the client for a while, you should know what that person likes and gear your gift to his or her highest level of enjoyment. After all, the more they enjoy it, the more highly and often they'll think of you.
Tom Hopkins International, Inc. 30 years of Building Sales Champions
